188体育

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ミカエル?ビョルン Michael Bjorn

専門分野

Consumer IT market foresight, Consumer understanding, XR, smartglasses and spatial data

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  • 188体育 客員教員

経歴?業績

I joined Ericsson in 1997 with a PhD in data modeling. I have been d´the druver of Ericsson’s annual 10 Hot Consumer Trends report. In recent years my focus has been on XR and smart glasses.

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Roughly 60% of the world’s GDP is generated by household spending. Looking at consumer internet needs and expectations thus becomes a powerful way of understanding the future trends, including future media use and data use concerns.